Privacy Policy

At Engagementify (operated by Engagementify Digital Marketing Agency, hereafter "we", "us" or "our"), we respect your privacy and are committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, store, share and safeguard your information when you visit engagementify.com, fill out our enquiry forms, or engage our services.

This policy is designed to comply with the Digital Personal Data Protection Act, 2023 (DPDP Act) of India and follows global best practices including GDPR principles where applicable.

1. Information We Collect

We collect the following categories of information:

• Contact Information you voluntarily provide via forms — name, email, phone number, business name, and a brief description of your requirements.
• Technical Information automatically collected when you visit our site — IP address, browser type, device type, operating system, referring URL, pages visited, and timestamps.
• Cookies and Usage Data via tools like Google Analytics, Meta Pixel, and our content management system.
• Communication Records — emails, WhatsApp messages, and call notes between you and our team.

2. How We Use Your Information

We use your data strictly for legitimate business purposes:

• To respond to your enquiry and provide the information you requested.
• To deliver the services you have engaged us for (SEO, paid ads, web development, etc.).
• To send relevant updates, newsletters, or marketing communications — only if you have opted in. You can unsubscribe anytime.
• To improve our website performance, user experience, and content based on aggregated analytics.
• To comply with legal obligations and protect against fraud or unauthorised access.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (Google Analytics 4, Meta Pixel, Google Tag Manager, hotjar-type tools) to understand how visitors interact with our site. These cookies help us improve our content and measure marketing performance. You can disable cookies in your browser settings at any time, though some site features may not work as intended.

4. How We Share Your Information

We do not sell your personal data. We share it only with:

• Trusted Service Providers — email platforms, CRM systems, analytics tools, and hosting providers who help us run our business. They are contractually bound to protect your data.
• Legal Authorities — only when required by applicable law, court order, or to protect our rights.
• Successor Entities — in the event of a merger, acquisition or restructure, with the same protections in place.

5. Data Security

We implement industry-standard administrative, technical, and physical safeguards including SSL/HTTPS encryption, secure servers, restricted internal access, and regular security reviews. While no internet transmission is 100% secure, we work continuously to protect your information.

6. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes stated in this policy, or as required by Indian law (typically 3 to 7 years for accounting and tax records). When data is no longer needed, it is securely deleted or anonymised.

7. Your Rights (DPDP Act, 2023)

As a Data Principal under the DPDP Act, you have the right to:

• Access a summary of the personal data we hold about you.
• Correct or update inaccurate or incomplete data.
• Withdraw your consent at any time.
• Request erasure of your data (subject to legal retention obligations).
• Nominate someone to exercise these rights on your behalf in case of death or incapacity.
• Lodge a grievance with our Grievance Officer (details below) or escalate to the Data Protection Board of India.

8. Third-Party Links

Our site may contain links to third-party websites or services (e.g., Google, Meta, payment gateways). We are not responsible for the privacy practices of those external sites. Please review their respective privacy policies.

9. Children's Privacy

Our services are intended for users aged 18 and above. We do not knowingly collect personal data from children. If you believe a child has submitted data to us, please contact us immediately and we will delete it.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or business operations. The "Last updated" date at the top of this page will always reflect the most recent revision. Material changes will be communicated via the site or email.